Welcome on the site off world's one and only ISM specialist.

Whether your ride is 20 minutes or 112 miles, we’re completely confident you’ll find the ISM™ a refreshing feeling for your body. Take a look around our site and see for yourself.

Every so often, a product comes along that changes the way we think about something or the way we do something…the ISM™ is that product! 

Harvard-University onderzoek: Blame it on the bike seat.